Bluewater in Kent is Europe’s largest and most innovative award winning retail and leisure destination.
Chris Mitchell and Chris Weir were invited by creative agency 23red to provide a fresh and innovative approach to the horse motif and ‘Bluewater’ lettering. The end result of this crafted new brand allows the ‘window’ concept from consultancy 23red, to project through the logo changing visual displays.
Agency: 23red UK
Illustration Icon: Chris Mitchell of epicicons.com
© Copyright Brand Lettering 2013