Posted in Corporate by admin on January 2, 2013

Bluewater in Kent is Europe’s largest and most innovative award winning retail and leisure destination.

Chris Mitchell and Chris Weir were invited by creative agency 23red to provide a fresh and innovative approach to the horse motif and ‘Bluewater’ lettering. The end result of this crafted new brand allows the ‘window’ concept from consultancy 23red, to project through the logo changing visual displays.

Agency: 23red UK

Illustration Icon: Chris Mitchell of